The honest version

Why can't I order?

Because there is nothing to send yet. Ruck & Roe is a brand-new house and this site is the first time the rompers have been shown to anyone outside it.

Everything you see is real: the pattern, the cloth weight, the colours, the crests, the prices, the sizes. What does not exist yet is a warehouse full of stock. So rather than take money for a garment we cannot post, checkout stops at the last step and tells you the run has sold out.

No payment details are ever requested or taken on this site. Nothing has been charged to you and nothing will be.

So what is the point?

To find out which nations people actually want, and how many. Every time somebody reaches checkout we record which romper and which size — not who you are, just what was in the bag. That is what decides which colours get cut first, and how many of each.

If you left your email, it is used for exactly one thing: to write to you when the first proper run is ready, before it goes on general sale. You can ask us to delete it at any time by replying to that email or writing to hello@ruckandroe.com.

When will it open?

When enough people have asked for the same nation to make a run worth cutting. That is genuinely the whole answer — and the list is how we count.

Put your name down

One email when the next run is ready. Nothing else, and you can leave at any time.

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